THE DEPTH SOUNDER™
A 6-week service for B2B leaders and their teams, who are seeking a business overhaul grounded in qualitative customer feedback.
The Depth Sounder™ includes:
​We will shift your understanding of your customers.
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In-depth customer conversations
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Two workshops
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Personalised workbooks
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Comprehensive 'The Guts' report
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NPS & CSAT Benchmarks
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Your Action Plan
We're all about upfront pricing, rock-solid deadlines and keeping you in the loop, always.​
Customer
Conversations
Our Signature Skill
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Behind the scenes we work hard, gathering candid feedback from your customers.
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Our proven framework allows us to connect quickly with your customers, creating a relaxed environment for them to tell us the good, the bad, and the otherwise.
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From these conversations we create your personalised workbook for the Deep Dive workshop.
CANDOUR
Deep Dive
Workshop
Exploration to Inspiration
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After a rollicking read of your raw, unfiltered customer feedback, we gather context, brainstorm ideas, tackle challenges and revel in the good stuff.
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Importantly, no decisions are made, and no actions are taken.
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Our workshop environment allows everyone to feel safe and contribute to the wide-ranging, often robust and always constructive discussions.
EXPLORATION
The Guts Workshop
Insights to Action
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We take everything we've learned so far and break it down into bite sized chunks.
WAVELENGTH
Together we digest and finesse:
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Key insights
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Brand elements, USP and SWOT
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Functional and emotional benefits
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Brand essence and core values
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Benchmarks - NPS and CSAT
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Testimonials
We hash out how these impact your business, your customers, and your team.
Then it’s crunch time – collaborative decisions are made that form your action plan.
We leave with everyone on the same wavelength, ready to get cracking!
Guts Report
Action to Traction
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Your Guts Report consists of all the gold we’ve captured during the workshops, and your Action Plan.
Your growth strategies and proactive next steps are distilled into actions to be taken:
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NOW: Just Do Its
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SOON: Strategic Considerations
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LATER: On the Radar
Your action plan is no longer than 2 pages - it takes mad skills to make it this tight!
If a key insight relates to marketing, we'll discuss our Periscope Brand Brief service with you.​
ACTION
