Ange4 minTe Arawa Fisheries - how they fish for truthAs devoted ocean lovers, you can imagine the excitement when we learned we’d be working with Te Arawa FISHeries. We connected immediately...
Ange3 minAre your comms a feast or a famine?We haven’t written a blog in…..EIGHT MONTHS!! FEELING NEGLECTED? We've fallen into the same trap as many of our clients - being so...
Ange5 minIf you know it'll be rough, should you dive in?I often get asked what happens if client feedback is harsh, so here's a wee case study about exactly that. What Lies Beneath Case Study -...
Ange2 minTroubled waters but don't wait for a maydayLast year I got my Maritime VHF Radio Operator Certificate because I want to be as useful as possible in an emergency. Did you know there...
Ange2 minWhen the world's on tenterhooks, don't spook your clientsWhen one fish gets spooked, the rest get spooked. Same with seagulls, sheep and investors in the financial markets. Think about the...
Ange2 minPlay in the shallowsMost spearos stay in the deep water, hunting for that impressively massive fish, but I often mooch about in the shallows because that's...
Ange3 minWhy I almost pulled the pin on What Lies Beneath (and why I'm so relieved I didn't)I know it looks like I galivant around in my hooded towel, awaiting the next ocean adventure, but what you don’t see is the effort I have...
Ange3 minWhy good buggers get invited backHere's how to keep the good times (and the work) rolling in by being a good bugger. Our spearfishing club ended up making a list about...
Ange3 minFeedback and our local Great White Shark.I’d heard tales about ‘Brutus the Great White Shark', known to patrol the waters around Schooner Rock, 18 miles from Mount Maunganui. But...
Ange2 min5 ways kiwi clients feel valued 5 ways to make your clients stick. Like an octopus to the face. Via client feedback and empathy.
Ange3 minBonkers but true stingray encounter!Yesterday at Motiti Island, while searching for a spot to burley for snapper, I saw the biggest stingray I’ve ever seen, it had 2+ metre...
Ange2 minNo news IS news for your clientsA lack of responsiveness can lose business and damage relationships. Learn how qualitative research based client feedback can change your...
Ange1 minNo strategy without client feedbackStrategy without client feedback is like spearfishing with a foggy mask. And I don't recommend it! I’m pretty sure I breathe out of my...
Ange2 minYou don't know what your clients think, trust me.It's so important to think differently to stay ahead of the competition. Learn how customer feedback will help you to see new...
Ange1 minClient feedback fast tracks simplicityA benefit of customer feedback is simplicity - it will show you where to focus your energy and resources for best results Simplicity is...
Ange2 minAnonymous feedback is BSDitch the camoflage, business is not war!! My spearfishing wetsuit has a camouflage design. Camouflage is generally worn when you want to...
Ange2 minFunny or offensive? It depends. You just have to know your market.You need to know your audience before you take risks with your marketing and communications. It is important to add customer feedback...
Ange1 minFeatured article in Community Health Stores MagazineSpring Issue 2018 of Healthy by Nature Magazine article featuring Ange Wallace from What Lies Beneath. Photography by Jereme Aubertin...
Ange2 minGet ready to be comfortable with the uncomfortable? ‘No Wetsuit Wednesday’ (#nww) — it’s one of the highlights of my week. A group of us brave the cold and go for a lunchtime ocean swim...
Ange2 minWhy in-depth client feedback is good for businessIf you snorkel in the ocean (like I do a lot) you’ll be amazed by what you see. Once you dive beneath the surface, there’s another world...