As devoted ocean lovers, you can imagine the excitement when we learned we’d be working with Te Arawa FISHeries. We connected immediately...

We haven’t written a blog in…..EIGHT MONTHS!! FEELING NEGLECTED? We've fallen into the same trap as many of our clients - being so...

I often get asked what happens if client feedback is harsh, so here's a wee case study about exactly that. What Lies Beneath Case Study -...

Last year I got my Maritime VHF Radio Operator Certificate because I want to be as useful as possible in an emergency. Did you know there...

When one fish gets spooked, the rest get spooked. Same with seagulls, sheep and investors in the financial markets. Think about the...

Most spearos stay in the deep water, hunting for that impressively massive fish, but I often mooch about in the shallows because that's...

I know it looks like I galivant around in my hooded towel, awaiting the next ocean adventure, but what you don’t see is the effort I have...

Here's how to keep the good times (and the work) rolling in by being a good bugger. Our spearfishing club ended up making a list about...

I’d heard tales about ‘Brutus the Great White Shark', known to patrol the waters around Schooner Rock, 18 miles from Mount Maunganui. But...

5 ways to make your clients stick. Like an octopus to the face. Via client feedback and empathy.

Yesterday at Motiti Island, while searching for a spot to burley for snapper, I saw the biggest stingray I’ve ever seen, it had 2+ metre...

A lack of responsiveness can lose business and damage relationships. Learn how qualitative research based client feedback can change your...

Strategy without client feedback is like spearfishing with a foggy mask. And I don't recommend it! I’m pretty sure I breathe out of my...

It's so important to think differently to stay ahead of the competition. Learn how customer feedback will help you to see new...

A benefit of customer feedback is simplicity - it will show you where to focus your energy and resources for best results Simplicity is...

Ditch the camoflage, business is not war!! My spearfishing wetsuit has a camouflage design. Camouflage is generally worn when you want to...

You need to know your audience before you take risks with your marketing and communications. It is important to add customer feedback...

Spring Issue 2018 of Healthy by Nature Magazine article featuring Ange Wallace from What Lies Beneath. Photography by Jereme Aubertin...

‘No Wetsuit Wednesday’ (#nww) — it’s one of the highlights of my week. A group of us brave the cold and go for a lunchtime ocean swim...

If you snorkel in the ocean (like I do a lot) you’ll be amazed by what you see. Once you dive beneath the surface, there’s another world...