Are your comms a feast or a famine?
Updated: Mar 1
We haven’t written a blog in…..EIGHT MONTHS!!
We've fallen into the same trap as many of our clients - being so focused on work that we have neglected our client base!
2020 was filled with fascinating projects with great people and 2021 looks set to be the same.
So you might wonder, why even bother writing a blog if everything is going swimmingly?
Well, through the feedback we get for our customers, we hear loud and clear how people interpret comms – especially when they are a feast or a famine.
TOO FEW COMMS CREATES QUESTIONS
When there is a vacuum in communication, people start wondering what’s happening.
For example, over the last few months Tracy and I have been asked if the business survived covid (heck yes!!) and a few people even wondered about my health (awwww thanks for caring, the bods in perfect health now!).
YOU NEED TO BE TOP OF MIND
These questions served as a great reminder for us to keep in touch with our network. So you know we're here and ready to rock, when you want to gain deeper insights into your clients.
But for goodness sake, don’t overdo it!!
TOO MANY COMMS IS ANNOYING!
Feasts sound great in principle, but we can all probably recall how gross it feels to overindulge. Don’t create a situation where your clients ignore, or want to purge, your comms by sending too many.
The beginning of the year is a great time to rethink your comms strategy (or create one!)
DON'T TRY TO SELL FISH TO VEGANS!
No-one likes being overtly sold to, particularly B2B clients who have a relationship with you, so don’t treat them like a wallet you want to prise open!
Here's some themes from multiple feedback projects we've undertaken, that can help you create more thoughtful comms:
Segment your database, don't send shiz that ain't relevant!
Understand their needs and you'll be better off e.g. their buying cycles, you can't force a sale if the timing isn't right.
Ensure you have newsworthy and educational content. If you've got nothing to say, say nothing at all - your clients won't miss the odd email.
Authentic B2B comms include titbits - how can you give insights into your people, work life and values?
Take a fresh look at your comms performance (heck, ask your clients!) then rethink the content and the schedule if they're not hitting the mark.
Serve your clients everything they need, and nothing they don't!
FEEDBACK THE FEEDBACKERS!
Sending comms can feel like talking to a big black void, so if you enjoyed this blog, OR you didn't, we'd love to hear from you!
If you want to learn more about our services and who we work with, read on below, or just give me a call.
Rest assured, you won’t be bombarded with email spam, just a blog every 1 – 8 months, haha.
Happy 2021 y’all,
MORE INFO - WHO DO WE WORK WITH?
Our clients are predominantly B2B, companies who have deep, high value and typically on-going relationships with their clients.
OUR CLIENTS ARE RAD – AND THEY KEEP REFERRING US!
Referrals and repeat projects from our clients are so strong which we are truly grateful for (and is another reason you haven't heard from us!).
We are gearing up for a huge year and have capacity so would love to hear from you.
FUNDING MAY BE AVAILABLE FOR OUR SERVICES
Feel free to flick me an email or give me a call to find out about funding of up to 50% that may be available.
If you know people from our client base then give them a bell to hear how they found our services too.
SO EASY AND SO VALUABLE
Our feedback projects are a fixed price and it doesn't take much time or effort from your end. AND we turn the feedback around within one month!
Our clients tell us that our services are simpler and much more enjoyable than they expected! AND that we should put our prices up considering the value they receive (how’s that for good feedback!).
MORE INFO ON THE DOUBLE KINGIE PIC
* These kingies were shot at Okuparu Reef near Motiti. I only shot one of these (but two makes for a great photo!) as we practice subsistence spearfishing, which is about getting enough to feed the family. Typical boat rules are 1 kingie per person. It’s about being mindful to take only what you need and also to utilise all of the fish, because 20 finfish per person per day is a limit not a target!!
Ange Wallace Director, What Lies Beneath Client Feedback with Depth 021 636373
What Lies Beneath is a small business consultancy with a large reputation, based in Tauranga with clients across New Zealand. We specialise in Client Feedback – with depth. We help CEOs, GMs and owners of small, medium and large businesses get an objective view of their business at both the strategic and operational level, through their clients. We work with teams to turn the insights into best practice, and best practice into business as usual.