We've been in the client feedback game for a while now, and there are insights that crop up time after time.
Here are five ways to make your clients feel the love. To make them stick. Like an octopus to the face 🐙
1. DON'T FORGET US WHEN YOU'RE FAMOUS
If you grow too fast and jeopardise the reasons they jumped on board in the first place (90% of the time this is relationships) they are more likely to be wooed by the competition
2. STRAIGHT TO THE TOP THANKS MATE
If your clients deal with, or have direct access to the head honcho when required, they will feel more important and more loyal
3. SHIT HAPPENS SO THEY'LL RIDE THE WAVES WITH YOU
If your clients feel valued and believe you are genuinely doing your best, they won’t get shitty when a few things go wrong
4. EASY BREEZY MAKES YOU MOOLAH
If your product or service is good and you’re easy to deal with, your clients are much less likely to bitch, moan and haggle about the price
5. BE THE CANARY IN THE COAL MINE
If you give your clients a heads-up about issues, extra costs and delays immediately, they are likely to be sweet about it
If you get these five things right, your clients will stick to you.
Like marine glue 🚢
This is just the tip of the iceberg of what What Lies Beneath offer.
We get into the nitty gritty.
We make recommendations, big and small, that matter to your clients.
Some are so obvious you'll wonder why you didn't do them long ago.
Other recommendations will require discussion, thought and care because they will affect your people and your strategy.
We give you a client focussed SWOT analysis and generate customer personas if required.
WHAT IS A 'DEPTH SOUNDER'?
This is where we have in-depth qualitative discussions with a range of your clients then produce a slick and thorough report.
The report is divided into four stages for specific use by management and marketing teams (see our schmancy infographic for more info).
BUT REPORTS DON'T CREATE CHANGE, PEOPLE DO
At the end of the project we host an interactive workshop for you and your team, concentrating on the Empathy phase.
This is the biggest catalyst for change, because you get to walk in your client's shoes together. You truly see and feel your business from the client's point of view.
This is essential for team buy-in as you implement recommendations going forward.
You receive the full Depth Sounder report in both hard and soft copy, specifically designed to give you clarity and help fast-forward your business to greater profitability.
Check out our website, or just bite the bullet and give me a call on 021 636373.
YOU WERE EXPECTING AN OCEAN ADVENTURE WEREN'T YA?
Don't worry, I haven't forgotten you! Read about my totally bonkers but true stingray encounter.
And if you've wondered what the Rena looks like sitting on Astrolabe Reef, check out a quick video from the weekend just been.
If you read this you're in luck
Ange 021 636 373 www.whatliesbeneath.co.nz