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Meet the Team
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B2B INSIGHTS WITH GUTS
Welcome to What Lies Beneath
Join Ange Wallace and Tracy Donovan for a punchy overview of What Lies Beneath.
T's&C's and process for feedback
High level overview of the feedback process, start to finish including invoicing, terms of engagement etc
The 'Four Depths' Report
Here, Ange breaks down the four stage report.
The Guts (stage 4 of the report)
Ange breaks down the meaty stuff in the Guts...an Executive Summary on steroids!
Feedback Findings Workshop
We always present the findings in person via a facilitated workshop. We spend time in the 'Empathy' phase of the research...find out why.
Why phone interviews?
We do 95% of our interviews by phone. Learn why we believe it's the best option for qualitative feedback.
Heads Up! Framing feedback to your clients
Curious about how your clients respond to our feedback? Through our careful framing and introduction they feel comfortable being honest with Ange about your business. Find out how.
Client List Compilation
Tracy outlines the range of clients to include in your client list for us to call, and the information we require
Who decides the questions?
Ange explains how she comes up with the first set of draft questions after the preliminary meetings and what happens from there
The WLB Brand
Isn't What Lies Beneath the name of a horror movie? It sure is. Find out the meaning behind the brand. Many thanks to Trent Sunderland from www.designburo.co.nz for the amazing design!
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