HI I'M ANGE!
I'm an adventurer.
My gift and my curse is that I can't do anything I don't believe in.
I need freedom, variety and challenge to thrive.
Which led me to create What Lies Beneath.
WLB allows me to live my life the way I choose, while providing incredible value and insight to our clients.
For this I'm grateful, every single day.
Spearfishing has given me an appreciation and understanding of the Maori values kaitiakitanga and manaakitanga. I naturally and consciously incorporate these beautiful, essential concepts into my mahi and my life in general.
WHAT LIES BENEATH IS THE CULMINATION OF MY SKILLS, PASSIONS AND EXPERIENCES
After 15 years of enjoying a cracking career in the export arena, I knew it was time to use my skills and knowledge to help businesses in a way I truly believed in.
MOST STRATEGIES END UP IN THE BOTTOM DRAWER
I was sick of seeing companies seduced by unrealistic growth targets before their foundations were strong enough to cope.
I felt uncomfortable watching companies forking out precious money for a new strategy that was complicated and didn't take into account the client experience.
ADD THE CLIENT PERSPECTIVE TO SUCCEED
Experience taught me that if businesses took the time to learn from their clients, they would be much more likely to succeed.
There is a lot of talk about client empathy and the importance of feedback, but often it's exactly that, talk.
One of the reasons is because it's impossible to do in-house, and in case you are wondering, surveys do not count as quality feedback!
WHAT LIES BENEATH WAS LAUNCHED
No-one made it easy and affordable for businesses to get in-depth client feedback. No one offered a service where you can simply grab it off the shelf and add the rich insights and recommendations into your management decisions.
So I started testing my feedback methodology in 2016 with incredible results, then launched full-force as What Lies Beneath in July 2018.
A SPECIALISED SKILL THAT COMES NATURALLY
The concept and delivery is very simple. It works.
The upshot is that What Lies Beneath allows me to live and work with integrity. I learn so much from every single project and I am developing professionally every day.
EVERY BUSINESS NEEDS CLIENT FEEDBACK, DO YOU HAVE IT?
But the crux of it is knowing we leave businesses better off. The work we do is real and I proudly stand behind every project.
HI, I'M TRACY!
I love my job, in fact it doesn't feel like a job at all!
I get a kick out of knowing we are genuinely making a difference to businesses. I enjoy watching light bulb moments on faces when the people we work with learn what their clients are REALLY saying about them out in the marketplace.
It's powerful reading, yet presented in a way that changes can be made immediately.
I worked with Ange for three years at ExportNZ BOP. We clicked, we were a great team and we built up the membership and engagement to an all-time high. But most importantly we had fun doing it!
But people move on, seeking new challenges...then fast forward another three years and the team are back together!
I helped Ange before she launched WLB, then the work started rolling in and I've been part of WLB ever since.
I love my job, it fits in with my family life, raising two teenage boys with my husband. I love working with Ange, and all the amazing businesses we've worked with. Life is good!
021 712 753 | firstname.lastname@example.org
WE LOVE OUR CULTURE AND LIVE OUR VALUES
Our families and our health, both physical and mental, absolutely come first.
We are mindful to eliminate unnecessary aspects of our daily work lives, leaving plenty of time to live a well-rounded life, while achieving excellent results for our clients.
Tracy makes time for bootcamp and dog walking and Ange ocean swims or spear-fishes most days. The lunches we cook up in the work kitchen usually feature freshly speared fish and Tracy isn't complaining!
WHY THE WATER BRAND?
I spend a part of most days in the ocean either swimming or spearfishing.
Every Wednesday of the year, rain, hail or shine, a bunch of friends and I swim around Leisure Island in Mount Maunganui, without a wetsuit.
One particularly cold and squally winter Wednesday my stomach was churned up at the thought of getting in the water, I felt nauseous with dread. But my friends and I are committed, we don’t let each other down. So I dove in.
Afterwards I felt so invigorated, like I could take on the world! I was so glad I’d overcome my apprehension because the resulting feeling was worth the pain. This mix of feelings reminded me how great our clients feel after they experience our feedback, after a bit of trepidation before-hand.
Being comfortable with the uncomfortable is so important in life (imo). There is so much power in focusing on the end result, not the uncomfortable action it takes to get there. I love showing NZ business leaders that there’s nothing to fear, but so much to gain when they dive beneath the surface of their client relationships.
I love taking business leaders on a client feedback adventure, to discover WHAT LIES BENEATH.