WE KEEP GREAT COMPANY
We've successfully delivered over 100 Depth Sounders to 75 companies, receiving overwhelmingly positive testimonials along the way.
100+
Depth Sounders delivered
75+
Amazing Customers
+95
Net Promoter
Score
100%
Customer Satisfaction
We have so many amazing testimonials and they keep on coming!
We will rotate these regularly, so come back soon.
RED BULL POWDER
"I'M BASKING IN MY GREAT CHOICE"
"I staked my business reputation on What Lies Beneath and now I’m basking in the glow of my good choice! I've never seen a follow-up process like WLB’s. Having workshops made the research usable and stimulated a lot of activity within the business, which you don't get from regular research. The Guts now forms part of our leadership pack".
Alex Robins, Commercial Manager - Red Bull Powder
PROLAM
"NO SUGAR COATED VERSIONS HERE!"
“They gave us exactly what our customers were saying, using the same words our customers did. We were sure we weren't getting any fancy, sugar-coated versions. Plus, they're just good folks to work with – easy-going and funny, and it all clicked nicely. It’s insightful and good value for money, done in a way that we couldn’t have done ourselves”.
John Woodman, Managing Director - Prowood
OLG
"THEY MINE INSIGHTS FROM PEOPLE"
“When you’re trying to mine insights from people, it takes human connection. WLB gets a lot of information from customers while also engagingly presenting all the details. Specific feedback made it clear and actionable. We found WLB easy to work with and it’s clear they are passionate about what they do. They are enjoyably informal, but always productive and with purpose”.
Kemble Judd, Director, Corporate Services – OLG
CIRTEX
"A FANTASTICALLY USEFUL PROCESS FOR US"
"The whole experience was enjoyable and delivered great value. There’s nothing like having confirmation, we don’t know what we don’t know. Humans crave feedback and hearing what our clients say with a mindset to improve was powerful. Having someone engaging speak with our clients was very effective, rather than someone from a call centre. The process has given us confidence and clarity and the whole team is on-board and motivated. I
recommend WLB to many others”.
Richard Judd, MD - Cirtex
CUBRO
"OUR BUSY CLIENTS WERE HIGHLY RECEPTIVE"
"The What Lies Beneath experience was very valuable for us as a company. Our clients, many of whom are incredibly busy, were highly receptive to providing feedback to Ange and the team. As a result of the insights captured, we were able to not only reaffirm some of our strategic thinking but also implement a number of tactical ‘quick wins’ for our customers. We all really enjoyed the journey that WLB took us on".
Logan Currie, CEO - Cubro
WAIPAK
"WE CAN'T WAIT TO BE THE BEST WE CAN BE"
“The service delivered by the team was like nothing else on the market. It was fast-paced, growth-focused and turned out to be an enjoyable experience for us and our customers. It was crucial to have the whole group hear their findings and work through it together. This all round approach became a real sign of leadership, openness and honesty in the team. We can't wait to start working on some of the changes for our loyal customers and future relationships too".
Dan Crawshaw, General Manager - WAIPAK
BOP REGIONAL COUNCIL
"A FANTASTICALLY USEFUL PROCESS FOR US"
"The feedback gives clarity around frustrations people are experiencing, shows clear areas we can improve the service that we offer, and gives us real ammunition to have conversations with the rest of our organisation. The process was simple, and the feedback is already great value. We anticipate the value will continue to grow as we use the feedback to gain traction on areas of particular importance".
Reuben Fraser, Consents Manager – Bay of Plenty Regional Council Toi Moana
CERATELLE
"WE WERE THE SCEPTICS BUT THE ROI IS WORTH IT!"
"Ange and the Team at WLB were recommended to us by another business. We were initially sceptical as previous customer surveys have had no real tangible/actionable results. The insights we received and the follow-up sessions we’ve had as a complete team, have set us up for the next 12 months with actionable projects to take our customer experience and overall business direction to the next level".
Marcus McLean, Sales Team Leader - Ceratelle
QV
"WE ARE A LOT MORE INFORMED NOW"
“WLB’s research has been a great talking point for me coming in as a new COO in 2022. They were able to extract opinions from our long-standing customers that we’re too close to pick up on. I was a bit cynical about the process to start with, but now I’m a believer! We’re certainly a lot stronger and more informed as a business as a result of What Lies Beneath”.
David Nagel, Chief Operating Officer - Quotable Value Ltd
ADVANCE FLOORING
"EXTRA LAYERS OF INSIGHT AND ACTION"
“What made WLB different were those extra layers of insight and action that came from the workshops. We weren’t just left with feedback and then had to figure out what to do with it. The team is fun, jovial, and laid back, but also seriously ‘get the work done’. The reputation that WLB came to us with is what I experienced: a good job done well”.
Nigel Macintyre, General Manager - Advance Flooring
VEROS
"WE LOVED THE FAST AND FURIOUS APPROACH"
“Thanks guys!!! Really appreciate your work on this. The process was good, we liked the fast and furious approach, it was a good fit for us.It was a great barometer on how we are tracking and where we can improve, evolve and refine.We’ve already made a start on some of the actions that were triggered in the session and will make sure we bring this to life and use the learnings to attract new clients via much more impactful marketing”.
Morgan Jones, Managing Director - Veros
CRESTLINE
"WE CHARTED A NEW COURSE"
“The feedback has been the catalyst to reigniting the spark in our whole team, - it's fantastic that WLB help's businesses navigate these chunky things. We have a clear new sense of identity and direction - it was gold. We'd been trying to get this information for 10+ years! Overall it helped us see what we needed to do across the whole business and chart a new course, so thanks for this.”
Richard Renton, Director / General Manager - Crestline
LOCKWOOD HOMES
"WELL HANDLED AND BRAVE!"
“What WLB managed to get out of the conversations with our customers was amazing.
The workshops, although intense, were well-handled and managed bravely.
After going through the workshops and getting all the information, it’s easy to see the time and value in the spend.”
Sarah Smith, Sales & Marketing Lead - Lockwood Homes
PATCHELL GROUP
"THE INSIGHTS STAY FRESH"
"We got what was promised and more. The process was controlled well, with our staff and our clients responding positively, in fact clients still tell us how much they appreciated having a say. The WLB process puts the focus on staff to help them think differently; about the impact they have on clients and how to do things better. The information doesn't go stale, it will be relevant and shape what we do for a long time".
Brent Whibley, CEO - Patchell Group
PRIMEHORT & FARMSHOP
"THEY HAVE A PROVEN FORMULA"
"Customer insights shaped the future of our business. Armed with customised reports, WLB created a real sense of team spirit at the workshops as we analysed the feedback.
What a thoroughly engaging and rewarding process!
It’s a proven formula for getting customers to talk freely and the level of detail gleaned from our customers was excellent".
ARCHWAY
"SO MUCH ENERGY WAS PUT INTO US"
“WLB is integral to our success. We’ve had conversations that go beyond what we discuss in the workshops, and it’s been both fun and rewarding. We always want to figure out what we can do better, we are always pushing for more – and this gives us a pathway to focus on. The facilitation of the meetings stood out too, we always knew what’s coming. There has clearly been so much work and energy put into us, thank you".
James Kirkpatrick, Director - Archway Australia
SHADE SYSTEMS
"DELIVERED IN AN EXCITING WAY"
"The Depth Sounder process is amazing. From the workshops to the documents, all of the information was delivered in an exciting way that kept our team engaged. We were inspired by the WLB team’s approach to work and feel more confident in our we want to interaction with our customers".
Nick Suckling, General Manager - Shade Systems
BOUNDARYLINE
"WELL-RUN AND EYE- OPENING"
"The WLB Depth Sounder process was eye-opening for us to understand our customers and our own team.
The workshops were well-run and gave everyone a chance to speak their minds. We finished the process feeling cohesive across our teams and energised to build long-term strength in our business. There’s a path ahead of accountability with a new awareness and we look forward to using the documents to make it happen".
Hugh McGaveston, General Manager - Boundaryline
HAWTHORNE
"PROVIDED MUCH NEEDED CLARITY"
"We were one of Ange's first customers back in the day, and I often referred back to that work over the years.
With our latest Depth Sounder we were able to use our WLB insights immediately to direct our decisions.
The feedback provided much-needed clarity so we could be confident in knowing our customer’s needs and how to best communicate with them.
The entire team loved being part of the workshop process".
Julian Frizzell, General Manager - Hawthorne
PSI BRAND
"VALUABLE AND COST EFFECTIVE"
“Everyone needs to do this solid and well-structured process.
It’s a must and I would recommend it to anyone.
It’s a very cost-effective marketing scheme, especially if you’re looking at other marketing spend, you definitely get that value for money.
I have already recommended them”.
Jim Crawshaw, General Manager – PSI Brand